Amazon Prime Day has a reputation for being one of the most anticipated sales of the year. For five years, I've reported on this summer sale extravaganza and every time, it has managed to raise the bar. This is not just a testament to the increased variety of deals or the dramatic price reductions. This year, Amazon Prime Day is scheduled for four days, doubling the usual savings window.
Amazon Prime Day 2025 is slated to start on July 8, running until July 11, giving buyers a few extra days compared to last year. The 2024 Prime Day was held over two days, on July 15 and 16. The additional days provided this year imply that parents will have more time to secure fantastic baby gear deals.
The impressive discounts on offer during the previous Prime Day were a huge hit. Notably, products that were highly popular with What to Expect readers and editors were offered at up to 53% off. The list of discounted products includes the following highlights:
Tubby Todd's All Over Ointment that is hardly ever on sale was offered at 20% off. Graco's complete car seat lineup was also available at 20% off. Parents were able to acquire smart baby monitors from Nanit and Owlet at 25% off. Additionally, Crocs for adults and toddlers were available at 35% off.
Other hot items that were up for grabs at discounted prices were stroller fans for mobile heat relief, which were offered at 53% off. Elvie's potent breast pumps were also included in the sale, with a price reduction of 40%. This year, buyers can expect similar savings. However, not every deal you encounter should be added to your shopping cart, especially if you have an Amazon registry.
Amazon offers a 15% completion discount for any leftover items on your list. This implies that if a deal is lower than 15%, it would be wise to skip it and postpone your purchases. Getting access to these exciting deals first requires an Amazon Prime membership.
Amazon Prime membership is indeed necessary for full access and to benefit from the convenience of two-day fast shipping. Fortunately, registration is straightforward. Visit amazon.com/prime and follow the quick steps to create an account.
The cost of Prime membership is either $15 monthly or $139 for an annual subscription. Though these fees might seem steep, the benefits are well worth it for frequent Amazon shoppers or for those wanting to take advantage of Prime Day deals.
Amazon Prime Day is an excellent occasion to stock up on a variety of items ranging from household cleaning gadgets, smart devices, beauty and skincare items, and much more. Amazon's in-house products such as Echo and Kindle are likely to be available at generous discounts.
If you prefer to shop at other stores, keep an eye out for concurrent sales at other major retailers such as Target, Nordstrom, and Walmart. They usually host their sales around the same period with competitive discounts, offering plenty of options for shoppers.
If you're disappointed that you have to wait until July for Prime Day, don't worry. Amazon is known to offer a selection of early baby deals leading up to the event, ensuring you still have plenty of choices. While the most considerable savings are expected to roll out closer to (and during!) the four-day event, you're not forced to wait if you choose not to.
A few early Prime Day deals worth checking out include a 45% discount on the HelloBaby Baby Monitor. Now priced at just $60 (reduced from $110), no Wi-Fi is required to keep an eye on your child. You can easily control the view on the HelloBaby’s 6-inch screen by panning or tilting the separate camera a full 360-degrees.
For a more pocket-friendly choice, consider the Dreamegg Sound Machine and Night Light, currently going for just $35, a 36% reduction. It offers an extensive roster of 34 sounds and melodies along with three light modes that allow for full customization of color and brightness.
Finally, the Ollie Swaddle is up for sale at a 25% discount. Even for sleep-deprived moms, this scrunchie-style swaddle is easy to use. Although the original $70 price tag might be steep, it's worth the investment when it goes on sale (for now, it's only $52!) for personal use or as a shower gift. From early deals to day-of discounts, Amazon Prime Day 2025 is a deal bonanza waiting to be tapped into.
Diving into Amazon Prime Day 2025 is about more than just catching a good sale. It’s about finding the best deals on products you love, and even discovering new ones. With a little bit of planning and patience, you can make the most out of the deals this favorite summer sale event has to offer.