Counting down the days until Black Friday to score some great deals for your little one’s necessities? Well, you’re in for some good news. It turns out two retail giants, Amazon and Target, are presenting us with some major discounts on baby products and maternity items this October. These markdowns come in the forms of Amazon Prime Big Deal Days (occurring on October 7 and 8) and Target Circle Week (running from October 5 to 11).
Not only are two huge sales something to celebrate, but they also bring the challenge of decision-making and budget allocation. With so many products from diapers and maternity attire to holiday-themed outfits—it can be perplexing as to where to start your shopping spree. And if you’re a busy parent, it’s nearly impossible to compare everything. But rest assured, that's what this guide is for.
As an experienced shopping editor and a mother of two little ones, I’ve scavenged through countless deals during these sales since their inception in 2022. This guide will explain the potential deals that you can look forward to this year based on my experience.
Amazon Prime Big Deal Days
The Amazon Prime Big Deal Days for the year 2025 will be held on Monday, October 7, and Tuesday, October 8. While Amazon is rather secretive about the specifics, my observations over the years have revealed a pattern allowing me to predict some potential discounts.I would advise keeping an eye out for maternity apparel like cozy leggings, sweaters, and stretchable dresses—perfect for flaunting the baby bump. Previous sales have offered discounts on brands like Poshdivah and Hatch. It's also a great opportunity to shop for baby clothes—Honest Baby, Carter’s, and Burt’s Bees Baby have previously had discounts of up to 40%.
Other baby essentials like car seats and strollers—of brands such as Graco, Britax, and Safety 1st—have been seen on the 30% off rack. Don't miss out on tech deals either, as video monitors from Nanit, Owlet, and HelloBaby often get significant cuts during the Prime Big Deal Days. Additionally, you'll likely find discounted prices on nursing and feeding supplies. I've noticed discounts on wearable breast pumps like Eufy and Momcozy, feeding essentials like bottles and storage bags, and even baby formulas.
A few items to keep an eye out for during the sale include toys from Melissa & Doug which have previously been offered at 60% off. They make for great gifts during the holiday season. Other markdowns include hospital bag essentials like the highly popular Labor & Delivery Kit by Frida Mom.
Smart Shopping Tips for Amazon Prime Big Deal Days
Target Circle Week
Target Circle Week runs for a full week starting on Sunday, October 5, until Friday, October 11. Unlike amazon which is confined to 48 hours, Target gives you seven full days. While Target also doesn’t disclose its deals until the sale is on, based on previous years, some guesses can be certainly made.
Look out for toddler and kid clothes of the brand Cat & Jack, which is exclusive to Target. Not only are these clothes durable and stylish, but they’ve also been observed on the 30% off rack during previous Circle Weeks. Moreover, the Isabel Maternity collection at Target is a great place to shop for maternity clothes at discounted rates, usually around 30% off.
Diaper deals are another reason to keep your eyes on the Target sale. In the past, Target has been known to offer a gift card upon spending a predetermined amount on already discounted diapers, which feels like a nice added bonus. The Lego deals in past years have been especially appealing—with some options discounted by 30% and some subject to a 'buy one get one at 50% off' offer.
Particularly for October’s Circle Week, there are likely to be quite a few discounts on Halloween costumes and decor. If you've been procrastinating on your holiday preparations, this might be a great time to get the spooky essentials. Lastly, keep an eye out for discounts of up to 40% on top vacuum brands like Dyson, Shark, and Bissel, and up to 50% on kitchen appliances as well.
Strategies for Target Circle Week 2025
If you’re planning to take advantage of the Target Circle Week, sign up for the free Target Circle loyalty program. Are you a frequent Target shopper? Consider upgrading to Circle 360. At $99 annually, this subscription provides same-day delivery services without any additional fees through Shipt. If you're expecting, creating a Target Baby Registry is a smart move during Circle Week. You can see what's on sale and compare it to Amazon's offerings, allowing you to make the most informed decision about which deal suits you best.
So, Which One Should You Choose?
The most strategic approach will be to skim through both Prime Big Deal Days and Target Circle Week. Both events offer great deals on a variety of everyday essentials. However, each sale might cater better to different shopping needs. If you’re preparing for a new addition to the family or planning to start holiday shopping soon, Amazon is your go-to. Their discounts and selections related to maternity items, baby essentials, and toys are superb.
Target Circle Week, on the other hand, seems to appeal more to seasoned parents. They often have better deals on children's clothing, diapers, and the all-time favorite—Legos. Plus, their ‘gift card for spending’ promotions are no less than a treat for yourself! Other categories where Target usually outdoes Amazon during this sale include household items like vacuums, kitchen appliances, and Halloween essentials.
Remember—there's no one-size-fits-all solution when it comes to these sales. The best option for you will depend largely on your specific needs. Happy shopping!