Amazon's annual Prime Day sale can be equal parts overwhelming and exciting. The large variety of discounts and the time-bound offers can lead to both incredible deals and some buyer fatigue. If the return of Amazon Prime Day has you feeling anxious rather than eager, there is a range of alternatives to consider.
Let's dive into the best competing Prime Day sales, with a focus on parents and parents-to-be. Whether you’re low on diaper supplies, in need of a new crib, or just prefer to avoid Amazon, these sales will help you find the best deals without the Amazon-induced stress.
Please remember to bookmark this page as it will be regularly updated with top non-Amazon Prime Day alternatives, making the process of scoring a great deal on baby gear and other essentials stress-free rather than tension-filled.
Begin with Walmart, a fierce competitor to Amazon. This year, Walmart has decided to extend its sales to both online and in-store offerings, with discounts reaching up to 50% on a wide range of items from toys to smart TVs. One of the standout discounts include Prime Day-level Lego deals and markdowns on must-have household equipment like a Dyson V7 Advanced Cordless Vacuum Cleaner.
Then we have Target. Its exclusive deals for Target Circle 360 members during the Circle Week Sale may just have what you’re looking for. From classics like Cat & Jack collection items to the much-loved Target gift card deals, you'll find plenty of savings here.
Next, we move to Kohl's. The Summer Cyber event at Kohl’s features daily deals with savings up to 75%. Watch out for the markdowns on baby items, discounts on Legos, and the significant price drop on hundreds of beauty products at Sephora.
Old Navy is not far behind either. Their Dealtopia event offers a minimum of 50% discount on everything. This includes popular maternity must-haves like maternity leggings and gauze pants, perfect for the sweltering summer months ahead.
Diving into the world of beauty, Ulta has initiated their Big Summer Beauty Sale. It offers up to 40% off on jumbo-sized shampoo and conditioners from top brands like Olaplex and Pureology. The sale also includes a massive $100 off on the viral Shark FlexStyle Air Styling & Drying System.
If you’re on the hunt for discounted bags of all types – totes, crossbodies, even diaper backpacks – then Calpak’s extended Fourth of July sale is your go-to. Discounts reach up to 60%, providing a wide range of options for all your bag needs.
Shifting our focus to kids' products and home decor, West Elm Kids' current ongoing sale offers up to 70% off on everything from quilted diaper caddies for parents to Bauhaus-like beanbag chairs for kids. Most items qualify for an extra 20% off at checkout, making this an ideal stop for stylish home decor at an affordable price.
Allbirds, the popular shoe brand, is offering steep discounts on their products. Get 30% off on styles like the Tree Loungers that are known for their comfort - a boon for pregnancy.
Lululemon, mostly known for its high-quality fitness wear, has a range of discounted leggings and other accessories in their We Made Too Much section on their website.
Next in line are summer dresses, a must-have for any pregnant woman’s wardrobe. Hill House Home's popular nap dresses are a steal, offering the perfect balance between style, comfort, maternity-friendly features, and a noteworthy discount.
Moving on to pajama sets, Hanna Andersson has adorable printed PJs for the entire family on their website, many of them part of the retailer's semi-annual sale. The S'mores Short John Pajama Set comes highly recommended.
For discounted nursery furniture and decor, AllModern’s ongoing Fourth of July sale is a great place to start. The sale includes everything from cribs and designer rugs to power swivel gliders, all at steep discounts.
Finally, it would be remiss to not mention Nordstrom’s Anniversary Sale featuring some rather impressive deals like $150 off the popular Nuna RAVA Convertible Car Seat and 25% off pregnancy-friendly Birkenstocks. Nordstrom cardmembers get early access to deals while public access begins on July 12.
In conclusion, finding the best deals on baby gear, home decor, lifestyle essentials, and more doesn't have to be an Amazon-exclusive activity. By exploring these Prime Day alternatives, you can score great deals minus the stress that the Amazon Prime Day sale often brings.