When it comes to the best Amazon Prime Day deals, it can be a challenge to distinguish the genuinely great offers from the dubious ones. This is particularly pertinent to baby gear, where the discounts can often seem too good to be true. Brands with unpronounceable names or viral products of uncertain value can all contribute to a sense of skepticism.
Doesn't it feel disappointing to be initially enthusiastic about a new baby item, only to end up shipping it back after realizing it's not living up to its promise? This year, our goal is not only to draw attention to what's on sale but also to provide expert advice to help navigate these potential pitfalls.
Part of our advice is to learn which baby and pregnancy products have the lowest return rates and understand what badges such as 'Customers usually keep this item' actually mean. However, on Prime Day, it can be difficult to spot these helpful labels amid the constant alterations of product listings.

No need to worry, though, as we have done the legwork for you. Our comprehensive guide includes savvy shopping strategies and notable examples that will assist you in finding the best deals this Prime Day. We share expert-endorsed tips for identifying the best products, along with some Prime Day deals that parents love to continue using well beyond the early baby days.
Spotting a Real Deal on Amazon Prime Day
While Amazon doesn't provide a filter for products that 'Customers usually keep' yet, there are ways to shop smart:
One recommendation is to stick with Prime-eligible and Amazon-fulfilled items, which are typically easier to return and are more likely to achieve a keep-it status. Items with more than four stars and over a thousand reviews usually indicate reliable quality and a happy customer base.
Stay away from listings that don't provide much detail. If there are no real photos or minimal descriptions, it may potentially lead to a frustrating return process.
A safer bet would be to trust well-known baby brands. Products from favorite brands like Nanit, Frida Mom, and Momcozy tend to linger past delivery day and are also favorites amongst our community.
Growing with Pregnancy Pillows
Pregnancy pillows that support sleeping in more than one position and maintain comfort during the postpartum period are less likely to be returned. The Pharmedoc Pregnancy Pillow, the Boppy Cuddle Pregnancy Pillow, and the Momcozy Pregnancy Pillow all demonstrate the above criteria.
Long-Term Tech: Baby Monitors
Reliable baby monitors that are easy to set up and remain useful throughout your baby's first year are a good investment. The HelloBaby Baby Monitor, the Nanit Pro Smart Baby Monitor, and the Owlet Cam Smart Baby Monitor all offer these features.
Breast Pumps: Value Ease and Comfort
Breast pumps that are hands-free, quiet, easy to clean, and clearly sized are essential for new parents, especially during the early, sleep-deprived weeks. Top recommendations include the Momcozy All-in-One Wearable M5 Breast Pump, the Medela Manual Breast Pump, and the Lansinoh Manual Breast Pump.
Essential Baby Products
Some products are essential simply because they're swiftly consumed. Prime Day is an excellent opportunity to stock up on these daily necessities. WaterWipes Baby Wipes, Huggies Little Movers Diapers, and Tubby Todd's All Over Ointment are prime examples of such products.
In summary, to shop smart this Prime Day, pay less attention to flashy markdowns and focus more on quality products that live up to their hype. Essential criteria include detailed product descriptions, good reviews, and products from trusted baby brands that parents repeatedly recommend. With these pointers in your arsenal, you're well on your way to bagging the best deals while avoiding products that would otherwise end up back in their package.