As a lifetime patron of Target, I thought I was familiar with all the store had to offer, until I became a mother and started making the most of 'Target Circle Week'. Now, a regular fixture in my calendar, I am here to share the potential savings and top deals available this year, from everything to clothing and appliances to essential children’s items.
Target Circle Week is an annual event where Target offers up to 40% off on a wide range of items and even offers gift cards as rewards for stocking up on essential goods. For this week-long event, there is something for everybody, but signing up for a free Target Circle membership is essential to gain access the exclusive discounts.
In anticipation of the event, I've collated the top ten deals from Target Circle Week, discerning which items offer the most value to moms and mothers-to-be. I've included items that have become a necessity in my own family’s life, from pregnancy-safe sunscreens, to the perfect outfits for growing bumps, and much more.

Optimal Maternity Fashion Deals
Target is a treasure-trove for maternity-friendly fashion with wide-ranging and inclusive options available. Over Target Circle Week, select women's clothing like maternity-friendly dresses are discounted by up to 30%. My personal favourite is their A-line maxi dress. Its stretchy waistline accommodates my growing baby bump, with the breathable cotton blend making this a winning choice for the approaching warmer weather.
Clothing for Toddlers
Amongst the children’s clothing selection, the Cat & Jack's Floral Woven Toddler Dress stands out. The brand manages to marry style with durability, easily surviving frequent laundry cycles and playtimes. During the event, they offer up to 30% off on their items, attesting to why half of my toddler's wardrobe is composed of Cat & Jack's clothes.
Essential Bug Repellant
Mosquitoes have an insatiable appetite for my family, making insect repellants an essential item on my list. Look out for discounts of up to 30% on brands like OFF! Clean Feel Mosquito Repellant. This bug spray has a formula that keeps insects away for up to 8 hours without leaving any unpleasant residue on the skin.
Sun-screening Necessities
I cannot stress enough the importance of stocking up on mineral-based sunscreens ahead of the summer season. Physicians recommend mineral sunscreen for infants and moms-to-be, and these products are widely available during the Target Circle Week. There's also a standing offer of receiving a $10 Target gift card when you spend $40 on select products.
Prepping with Prenatals
It's time to prepare for pregnancy with my top prenatal vitamin choice available at Target Circle Week. The Ritual prenatal vitamins are loaded with the required vitamins and minerals, formulated with a gentle flavour that eases consumption during pregnancy. With Target's current deal, you get a $10 gift card on spending $40 on health and beauty products.
Mocktail Companion
For those who are looking forward to alcohol-free summer drinks, acquiring a SodaStream is a must. This machine creates fizzy, flavour-filled drinks without the usual cost and waste by constantly buying bottles. Kitchen gadgets from renowned brands like KitchenAid and Cuisinart are offering up to a 40% discount during this week.
Baby-safe Detergent
With a growing family comes the inevitability of doing loads of laundry. I firmly recommend Dreft: Stage 1 Laundry Detergent, which delicately cleans baby clothes without using harsh chemicals. Spending $50 on home essentials this week will earn you a $15 Target gift card.
Travel Boredom Busters
With family trips around the corner, it's time to stock up on travel-friendly toys. Look for the spend $30, get $5 off deal during Target Circle Week and stock up on engaging toys like the MAGNA-TILES microMAGS Travel Set that promotes independent, creative play.
A Trustworthy and Efficient Towel
After literally going through dozens of towels trying to find the best one for my toddler, I stumbled upon the Pillowfort hooded towels. These are made of a soft, yet thick cotton that dries off your child quickly post-bathtime. Available in adorable animal prints, these towels can even be used to wrap around your child for extra warmth.
From my own journey of shopping at Target as a mom-to-be, I can assure you that taking advantage of the deals during Target Circle Week will save you money and time. Whether you need kid-friendly clothes, kitchen appliances, or prenatal vitamins, Target has something for everyone, especially during their biggest sale of the year.